South Korean giant Samsung became the world's largest smartphone vendor in the first quarter of 2024, according to research firm International Data Corporation. According to the results of 2023, the American Apple Inc. was the leader for the first time.
Global smartphone shipments in the first quarter of 2024 increased by 7,8% year-on-year to 289,4 million units, according to a preliminary IDC report.
Growth was recorded for the third quarter in a row, which indicates the recovery of the market after a two-year slump.
Samsung's sales fell 0,7% year-on-year, while Apple's sales fell 9,6%. Meanwhile, China's Xiaomi increased its shipments by a third, while the Transsion brand recorded an increase of almost 85% to the fourth place in the list of the largest smartphone suppliers in the world.
"As expected, the recovery of the smartphone market continues amid a gradual increase in optimism about the leading brands, - noted Vice President of Worldwide Mobility and Consumer Device Trackers Ryan Rieth. "Apple took the lead at the end of last year, but Samsung successfully regained the top spot in the first quarter."
IDC analysts expect Samsung and Apple to continue to dominate the upper price segment, but also point to the potential for further growth and diversification of brands such as Huawei, Xiaomi, Transsion, OPPO/OnePlus and vivo.
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