In November 2021, Instagram announced a similar feature, and in January 2022, it launched testing. And now, in six months, this opportunity appears for everyone.
In order to saturate Instagram with exclusive content that will be presented only here, the social network launched a paid subscription service for bloggers. In this way, bloggers can multiply their income from their Instagram content by an order of magnitude, simply by creating something exclusive for paid subscribers only.
You can limit access to publications in the feed, stories, Rials, live broadcasts and group chats.
Previously, it was possible to share stories for close friends. But this list must first be created independently. In the case of paid subscribers, this will happen automatically.
The account of the user who bought the subscription is marked with a purple icon.
Bloggers can also create separate chats with paid subscribers. You can add up to 30 people to the chat. A blogger who has enabled monetization will receive a separate tab in the Subscriber Home application.
Mossery explained that Instagram wants to become "the best platform for making money on the Internet."
The bloggers will set the price themselves, it should be in the range from $0,99 to $99,99.