Odesa held a vibrant summer festival of Ukrainian brands – Brand Party by ElitExpert and CF "Trymai": Goodbye Summer – 2025. The event brought together over 100 companies, designers, restaurateurs, medical and cultural partners, bloggers and well-known experts. The event was organized by the rating agency EliteExpert, which has traditionally supported Ukrainian business and social initiatives. This year, part of the funds and attention was directed to helping medical center for the rehabilitation of mothers and children.
Opening and art market
The festival began at 10:00 in the Passage with a presentation of the organizers' logos and videos. Host Yulia welcomed the guests and outlined the event's packed program: an art market, presentations of clothing, accessories, cosmetics and gastro brands, master classes, tastings, lotteries and a charity auction. The atmosphere was immediately set by DJ Natasha Orlenko, whose set created a light and upbeat mood for the visitors.
The art market impressed with the variety of brands presented: from women's clothing Allure and designer jewelry LunarDay, Alena Tekmenzhy Accessories, Key0Jew, to natural delicacies Buy Frenchies, ceramic tableware Ceramic Bird, collectible dolls and leather goods Dyrda StudioSpecial emphasis was placed on interactive locations, in particular Vrata Virtual Reality Club and a master class in live art Mehendi by Nityanandini dd, where henna became a real show in front of the guests.
Fashion, music and creativity
The program included performances from Royal Family Models, a fashion show of historical women's clothing from Association of Pensioners and Veterans "Golden Mean", as well as performances by musical partners – the production center BassOGuests had the opportunity to see the combination of Ukrainian traditions with modern fashion trends, as well as enjoy live performances by musical and performance groups.
Lotteries and charity
Lottery draws were held throughout the day, ranging from small gifts to valuable premium sets. The first lots were drawn in the afternoon, and the final ones were drawn at the final stage, in parallel with a charity auction, where perfumes from Dmitry Milyutin and other valuable items were presented. All funds were directed to charitable support.
Gastro zone and tastings
Guests were waiting at the food court Cafe Unit, Chest of Nuts, Baseko and tastings from partners. Of particular interest were the master classes on cooking and baking from Valesto, which combined entertainment with professional advice from chefs.
Award ceremony of the TOP 100 brands of Ukraine
The culmination of the day was the solemn ceremony of awarding the laureates.
Chorus RedROCK opened the ceremony with the national anthem of Ukraine, followed by a presentation of the General Partner – Cyborg StudioThe laureates were awarded diplomas and photo shoots, and famous bloggers and businessmen supported the awarding process.
Among the awardees are: Shabo, Morshynska, BosEco, Valesto, Buy Frenchies, Bristol Hotel Odessa, Mykhailo Yushchyshen, Medea, Madym, MoluAr, Odessa Opera Theater, BassO, Etape, Kvitkova, Unit Cafe and many other well-known brands. The event demonstrated the strength and diversity of Ukrainian business, its ability to combine commercial success with social responsibility.
Finale and farewell to summer
The festival ended with a bright show from DJ LAFi, light effects and a dance finale. The guests said goodbye to summer in style and inspiration, feeling the real energy of Ukrainian brands and their creators.
Brand Party by ElitExpert and CF "Trymai": Goodbye Summer – 2025, became a true celebration of business, creativity, and charity, demonstrating how Ukrainian brands can inspire, unite, and give vivid emotions.
