On June 19, the White Influence Night took place at Park Residence in Odessa, an event that brought together influencers, representatives of the media, business, creative industries and social initiatives from all over the Southern region of Ukraine. This evening, the winners of the independent rating "TOP-30 influential influencers of Odessa – 2025", created by the rating agency EliteExpert with the support of the International Expert Club.
White Influence Night became not only a platform for honoring thought leaders, sharing experiences, and real dialogue between bloggers, brands, and socially active businesses, but also an important social project: the focus of the event was on supporting children with disabilities and inclusion. In cooperation with their long-time partner, the Trymai charity foundation, the organizers held a charity auction and lottery, the funds from which will go to implement programs to help more than a hundred children from Odessa and the region.
The event brought together over two hundred guests: bloggers, journalists, entrepreneurs, brand representatives, agencies, show business and creative circles. The white dress code of the evening emphasized openness and aesthetics, and the Park Residence space became the perfect backdrop for free networking, premium content and communication without formalities.
The culmination of the evening was the award ceremony for the “TOP 30 Most Influential Influencers of Odessa – 2025”. The winners of the rating received awards in various nominations - taking into account the field of activity, social impact, creative approach and level of audience engagement. This allowed us to emphasize the uniqueness of each of the laureates and cover the entire spectrum of modern influence.
The evening's program also featured special guests — experienced bloggers, creators, and digital specialists who shared practical advice, insights from their cases, and life hacks. The evening ended with a big live concert by the main headliner — POSITIFF (Olexy Zavgorodny). His performance was an emotional finale to the event.
The guest of honor of the evening and his partner was the founder of the Telegram channel "Trukha Ukraine" Maksym Lavrenenko - one of the laureates of the national rating "50 influential influencers of Ukraine – 2025».
White Influence Night was held thanks to strong partner support. Information coverage was provided by: "Trukha", "Kurs Odesy", "Vechirnya Odesa", "7.40", F24 and others.
The organizers express their sincere gratitude to the Trymai Foundation, Nella Shpyleva, Marina Ovcharenko, Natalia Lebedeva and Anatoly Kolomiyets, the companies "Flavour Factory", PJSC "Odeskabel", the Bar Association "Baristers" and Denis Ponomarenko - for their trust, humanity and contribution to the charitable component of the evening. Thanks to the Park Residence complex - for the stylish space and service, to the SHABO company - for elegant festive bubbles in glasses and gifts to the laureates, to Brabrabra - for beauty zones, premium gifts and activations. Ribas Duke Boutique Hotel accommodated the guests of White Influence Night in the very heart of Odessa - in Teatralny Lane, just a few minutes from the Opera House and Deribasovskaya. This is a five-star hotel with a bright individual design, Italian furniture, generous rooms - from standard to presidential - and a full range of comfortable services.
Thanks to the Barbara flower salon for the aesthetics and subtle sense of the concept, to the Proshar company for the cool design of the space, pool, and photo zone, to the ZEVS security company for peace and safety, to Grand TN-13 Auto for the comfort and status of the guests, to the perfumer Dmytro Milyutin for the unique lot at the auction, and to all the brands that supported the initiative.
"We sought to create not just a solemn ceremony, but a point of attraction for a conscious community. Today, in times of trials, bloggers have enormous power to shape social trends and change the mood. By bringing together opinion leaders from the south of the country, we gave them the opportunity to directly interact with business, share experience, and find new ideas. This is work for the future: for bloggers - in terms of development, for business - in terms of expanding the network of partners. And they all became part of a social initiative, united around an important goal." — noted Olena Ovchinnikova, organizer of White Influence Night and head of ElitExpert.
Detailed photo report and details of the event will follow…
