The Geneva International Motor Show, which is more than a hundred years old, will be permanently canceled due to declining interest from automakers in the event. This decision was made by the organizers of the event, the German publication informs n-tv.
As the organizers explained, the uncertainty in the automotive industry is too great, and the attractiveness of large European fairs has fallen too much. Therefore, they are closing their Swiss site, but will hold a car show in Qatar.
"The lack of interest from manufacturers in the Geneva Motor Show in the context of a difficult industry environment, competition from exhibitions in Paris and Munich, which are preferred by the respective domestic manufacturers, as well as the necessary investment in such an exhibition sound the last signal for holding another exhibition." - explained Alexandre de Senarklens, president of the exhibition organizer company.
The Geneva International Motor Show has not been held since 2019 due to the COVID-19 pandemic and its economic impact on the global automotive industry. Its return was previously planned for 2024, but over the past five years, automakers have changed the tactics of presenting their models, refocusing on other platforms closer to important markets, or preferring online presentations altogether, saving money in difficult times or redirecting them to benefits of advertising in social networks.
Therefore, the 2024 Geneva Motor Show turned out to be much more modest than in previous years. Before the COVID-19 pandemic, the Geneva Motor Show was a neutral ground for European automakers big and small, but this year the German brands (Mercedes-Benz, BMW, Audi and Volkswagen) skipped the event. Asian brands, including Toyota and Hyundai, were also absent from the show.
The Geneva Motor Show was first held in 1905 and for decades was one of the most important motor shows in the world. It was, of course, the main auto show for Europe.
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