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Olena Ovchinnikova: The US has once again confirmed its skill in creating political brands

On November 4, 2025, New Yorkers elected a new mayor. The winner was Zohran Mamdani, 34-year-old New York State Assemblyman, Representative Democratic PartyHe beat out the former state governor Andrew Cuomo, who ran as an independent candidate, and a Republican Curtis Slieve.

The election result can be called unique: For the first time in history, a major US metropolis will be led by a Muslim.

The turnout was record-breaking — over 2 million voters came to the polls, which was the highest figure in the last half century.

Mamdani built his campaign on ideas of social justice — from rent freeze and free bus travel to expanding urban food programs.

Political signal and a new type of leader

This candidate's victory is not just a change in personality at the head of the city, but a certain signal, — says the head of the rating agency "ElitExpert", political strategist Olena Ovchinnikova.

“Today, a city where the Jewish lobby is traditionally one of the most influential, has named as its mayor a Muslim who was born in Uganda, has Indian roots, rents an apartment in Astoria, rides the subway and talks to kebab vendors. Young, charismatic, bold, radical, socialist and immigrant.

"He even has just enough money to not be repulsive with wealth, but not to look poor either. A family with just a few million is typical of the creative intelligentsia by American standards," the expert noted. your Facebook page.

According to Ovchinnikova, the American political system has once again demonstrated accuracy in creating images that inspire trust among voters.

“This political image is finely honed.
Even if today's winner's ratings drop tomorrow, Americans will not feel cheated.
They always pay for their own ticket.
And this is their strength."

Politics as a tool of trust

Mamdani's victory shows that The American voter votes not for slogans, but for life stories.in which he recognizes himself.

Thus, the US elections once again reminded us: For successful politics, the main thing is not the status of the candidate, but the degree of his credibility.

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