The French fashion house Christian Dior Couture renewed its trademark registration in the Russian Federation, after leaving Russia, but secretly continued to supply goods. About this reported the B4Ukraine.
Dior has re-registered its trademark in Russia after announcing a suspension of its operations in the market with the start of Moscow's full-scale invasion of Ukraine.
On March 4, 2022, LVMH announced the temporary closure of its 124 stores in Russia due to the current circumstances in the region.
However, the company did not condemn Moscow for its unprovoked attack and did not name the aggressor.
The company did not specify whether it continues to supply goods to Russia. Later, export data showed that it was. After a sharp drop in the immediate aftermath of the invasion, Christian Dior supplies never stopped completely, according to Russian customs data, and recovered somewhat by fall 2022, though not to pre-invasion levels.
At most, a significant part of the supplies came directly from France (to the amount of $2 million in March 2023), as well as via Latvia and Serbia.
In addition, the report notes that the main Dior store in the prestigious GUM shopping center, located on Red Square, remains open.
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