California Governor Gavin Newsom has signed five new laws that strengthen the regulation of artificial intelligence (AI), especially in the film and television industries. About this reported the Techcrunch.
Three of them are aimed at combating deepfakes that can influence elections, and two others prohibit studios from creating digital copies of actors' bodies or voices without their consent.
One law, backed by the actors' union SAG-AFTRA, would prohibit the use of AI to create clones of dead actors without the consent of their heirs. Other laws require the removal or flagging of election-related deepfakes and the disclosure of AI-generated political ads.
"California, home to most of the world's leading AI companies, is working to harness these transformative technologies to solve pressing problems while studying the risks they pose," - says the press release of the governor's office.
It was previously reported that the data protection regulator in the Netherlands imposed a 30,5 million euro fine on the American company Clearview AI, which collected a database of billions of people's photos.
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