The large-scale festival will gather ambassadors of famous Ukrainian brands in Odesa


May 26.

The MIRA ART PLATFORM project, with the support of the rating agency "EliteExpert" and international modeling agency "ROYAL FAMILY MODELS", organizes in Odesa on May 26 the Festival of Ukrainian Brands "WOW ART UKRAINE – Art of free people».

The event is designed to unite people who, during the difficult time of the war, continue to actively popularize Ukrainian culture and identity in the world: Ukrainian language, brands, art, artists, singers and musicians. That is, everything associated with Ukraine.

Founder and ideological inspiration of MIRA ART PLATFORM Mira Udovichenko said that the purpose of the event is to unite the ambassadors of everything Ukrainian and to present the greatness and diversity of Ukrainian culture and art in all its manifestations.


"We make Ukrainians fall in love with Ukrainian from the bottom of our hearts to the bottom of our hearts. The goal of our festival is to unite representatives of the artistic community for mutually beneficial creative cooperation. We are talking about supporting Ukrainian brands and providing charitable assistance to organizations whose activities are aimed at the development of Ukrainian art for children, because art is a very effective art therapy. Today, the popularization of Ukrainian culture and art both in Ukraine and around the world is an important component of the struggle for our independence." — said Mira Udovichenko.

She also noted that "the festival will provide answers to hundreds of 'why?'" questions. For example, why is culture important during wartime? Why are embroideries and handkerchiefs accessories that are still relevant in modern Ukraine? Why are women volunteers a symbol of indomitable Ukraine? Why is everyone talking about the importance of personal branding? Why should you know about the DNA of female archetypes?

Famous Ukrainian designers, artists, influencers, iconic representatives of the business community, philanthropists, public figures and mass media will be participants of the festival of Ukrainian brands "WOW ART UKRAINE - Art of free people".

The founder of the ElitExpert rating agency, a partner of the festival, is a media expert Olena Ovchinnikova, in turn, she emphasized the importance of supporting Ukrainian brands that continue to work in the country and support the economy and culture.

"For our agency, one of the work priorities is information support for Ukrainian business, culture and philanthropists. The "WOW ART UKRAINE" festival unites exactly these three constituent categories of society. We are happy to participate in the organization and holding of the event, in order to support Ukrainian brands, art and talented people." - said Olena Ovchinnikova.

Speakers of the festival

Speakers from all over the country will share their experiences, views and present their brands at the "WOW ART UKRAINE - Art of Free People" festival. Including:

Iryna Sahaydak, founder of the "Freedumni" community: "The handkerchief is a tool for popularizing culture. Mainstream Art".

Roksolyana Shymchuk, collector, ethnographer: "Ukrainian embroidered shirt. From ancient traditions to modern trends."

Yury Puzik, the owner of the glucophone workshop PUZZ Drums: "Music as a journey into the depths of the Ukrainian soul. The mystery of glucophone patterns".

Vadim Morokhovskyi, chairman of the board of PJSC "BANK VOSTOK", founder of the Museum of Contemporary Art of Odessa: "The Importance of Culture during the War".

Olga Sorochenko, expert in psychosomatics, business coach, deputy director of the Regional Development Agency of the Odesa Region: "Tools for personal and professional brand development."

Olena Omelchenko: designer of the OMiNA brand: "Magic of natural silk".

Victoria Golovchenko, practicing psychologist, mediator, trainer, author of educational programs: "DNA of female archetypes".

Maria Kolosovska, designer of the brand: "Sacred symbols are coded in embroidered shirts."

In addition, an art curator Anna Morokhovska will conduct a tour of the one-day exhibition "Between Yesterday and Tomorrow", and the poetess Tetyana Milymko will introduce the participants of the festival to his poems.

The "WOW ART UKRAINE - Art of Free People" festival will become a permanent platform on which Ukrainian trademarks and brands will have the opportunity to present themselves, conclude profitable contracts and significantly expand their circle of contacts and potential opportunities.

Where and when

The event will take place on May 26, 2024, from 12:00 to 20:00 at the hotel "IL Decameron Luxury Design Hotel» at the address: Odesa, st. 10 Lech Kaczyńskiho Street (Polish Uzviz).


Cost: donation — from UAH 400, two tickets — from UAH 300/pc.

Registration for here mandatory

By participating in the festival, you also make an important contribution to the support of Ukrainian culture and art, and you will be able to provide charitable support to the talented children of Odesa. Part of the funds collected during the festival will go to the implementation of cultural projects of the Odesa BF "Trymai", to support creative students of the Kiryakiv Lyceum of the Vesnyansk Village Council of the Mykolaiv Region, and to help the painting group "Center for Children's and Youth Creativity" in the city of Svitlovodsk, Kirovohrad Region.


The general partner is "Kovcheg" real estate corporation. The festival was also supported by the Agency for Regional Development of Odesa Region, rating agency "ElitExpert", Marine Container Service, TM "Morshinska", TM "Mukko", BF "Kran" and many others.

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