In 2025, most influencers are no longer just content creators, but full-fledged media. Through their accounts on Instagram, TikTok, Telegram, YouTube, Facebook or X, they shape public sentiment, raise important topics, support initiatives and influence the decisions of thousands of people. They are read more than politicians. They are trusted more than official sources. Their influence is lively, emotional and deeply personal.
This is especially noticeable at the regional level, where local influencers have long become the faces of cities, bearers of cultural codes, and leaders of public opinion. That is why the rating "TOP-30 influential influencers of Odessa - 2025", published on the National Rating Platform, is a social portrait of the city in the age of social media.
Odesa is a special city. It knows how to laugh through tears, defend its dignity, unite people with different experiences and make the voice of the streets heard anywhere on the planet. And those who have earned a place in this rating do not just collect likes. They translate Odessa into numbers - cheerful, ironic, deep, sharp, tender, strong. Odessa, which speaks Ukrainian, Surzhyk, Odessa - but always sincerely.
The project was implemented by the ElitExpert rating agency with the support of the International Expert Club. It is based on detailed monitoring of digital platforms, analytics of engagement, topics, trust levels, and activity.
The participants of the rating are divided into categories - and the selection of finalists was based not so much on the number of followers as on their influence. There are no random names here. There may be other accounts in the city with an audience of millions, but this list includes those whose opinion really shapes the local context. After all, it is not necessary to have a huge number of followers on your profile to be a strong voice of the region.
"We carefully and carefully selected the participants of the TOP-30 rating - we focused not only on coverage, but also on the real contribution to the development of the city's media and creative environment. This list primarily assesses influence. And on June 19, at White Influence Night, we will not just announce these names - we will gather them in one hall, in the epicenter of Odessa's influence culture," said the project organizer Olena Ovchinnikova.
Our list includes both well-known media personalities and influential microbloggers—people with relatively small audiences but high levels of trust and real influence in their niche. Each of them is distinguished not just by their activity, but by their ability to lead.
The ranking also included Oleksiy Goncharenko and Mykola Serga — Odessa influencers, whose media influence has long gone beyond the region and is spreading even beyond Ukraine.
We have already noted them in the national ranking before. TOP-50 influencers of Ukraine. Today our focus is on local influence. Odesa speaks many languages, and in this ranking we have gathered those who speak from her name.
"War and Patriotism"
This category includes influencers who cover war events, support the military, and shape narratives of dignity and resistance. Their content is distinguished by its powerful statements, civic stance, and high level of audience trust.
Mykola Serga — an artist, poet, TV presenter, military man and cultural diplomat, whose work has become a symbol of the transformation of a creative personality in wartime. His total audience on social networks is over 665 thousand subscribers (Instagram — 402 thousand, Telegram, TikTok, Facebook and YouTube — over 260 thousand in total). In his accounts, he shares his thoughts on war, creativity, dignity and fortitude, combining personal history with a cultural mission.
Serhiy Bratchuk, who has over 130 subscribers on Telegram, Facebook, and YouTube, is currently a speaker Ukrainian Volunteer ArmyFrom the very beginning of the war, he was one of the key voices of Odessa in the country's information space. His social networks became an important source of operational information, analytics, military reports, and civic education.
Bratchuk has over 30 years of experience in military journalism and is actively involved in the information resistance.
Daniel Salem — before the full-scale war, he was a significant figure in Odessa's gastronomic culture: a restaurateur, owner of a barbershop and hotel, as well as a TV and radio host. However, in February 2022, Salem radically changed his life — he voluntarily joined the ranks of the Armed Forces of Ukraine and became a fighter in the reconnaissance unit.
Having been wounded in the battles for Kherson, he continues his service and is actively involved in volunteering. His Instagram, with over 110 thousand subscribers, has become a platform for supporting the army, humanitarian gatherings, and examples of personal resilience. Today, Salem is one of the brightest symbols of Odessa patriotism and strength of spirit.
Politics
In this category, leadership undoubtedly belongs to the Odessa MP and public figure. Oleksiy HoncharenkoHe is an influential media voice of Odessa, whose digital presence has long gone beyond the region. This is confirmed by his combined audience on social networks, which exceeds 600 thousand followers (Instagram - 133 thousand, Telegram - 213,9 thousand, Facebook - 253 thousand).
On his channels, he comments on key political events and hosts live broadcasts from the hall. Verkhovna Rada, explains legislative initiatives, and also supports the state's position on the international stage.
Jurisprudence
Daria Golodnyak — a highly professional lawyer and blogger who has a total of 182 followers on TikTok, Instagram, Facebook, and YouTube.
She specializes in military and mobilization law. Through her blogs on Instagram, TikTok, Facebook, and YouTube Daria advises citizens on a daily basis, explains the legal regulations of mobilization, and provides advice to military personnel and their families.
In the current social media environment Daria Golodnyak have become not only a source of information, but a real legal navigator for thousands of Ukrainians.
Lifestyle
One of the brightest representatives of this category is Svitlana Bazarenko, a charismatic Odessan and a real star of Privoz. Her accounts on TikTok (774 thousand subscribers), Instagram (345 thousand), Facebook (257 thousand) and YouTube (44 thousand) have amassed over 1,42 million subscribers in total, making Svitlana the leader among Odessa influencers. Thanks to her heartfelt product reviews, lively communication with the townspeople and subtle Odessa humor, she has become the personification of local urban culture.
Her image — "a spectacular woman with spectacular caviar" — has long been a part of popular quotes. And thanks to her charisma, sincerity, and love for her hometown, Svetlana's content creates the effect of a deep immersion in the life of Southern Palmyra.
Tatyana Baranska, known as Tanya PrivozIts content is a vivid immersion into the Odessa flavor: gastronomic reviews, local traditions, funny stories, and city sketches.
Tetyana’s total audience on Instagram, TikTok, Facebook, and YouTube exceeds 984 subscribers. Thanks to her sincerity, charisma, and love for her hometown, Tanya Privoz has become an ambassador for Odessa on social media, popularizing everything from homemade pickles to the “Odessa language.”
Oleksandr Gudzovsky, who is known in Odessa as San Sanych. His YouTube channel “Adult Conversation” (261 thousand subscribers), TikTok (212 thousand), Instagram (80 thousand), Facebook (22 thousand) and Telegram together gather over 576 thousand subscribers. In his videos, he explores his hometown with warmth and humor — from markets to courtyards, from Odessa gastronomy to the stories of ordinary people.
San Sanych is the voice of "living Odessa", a person who is trusted for his sincerity, charisma and active charitable activities. Since 2024, his YouTube channel has been completely switched to Ukrainian, which has become an important step in supporting Ukrainian culture, language and self-identity.
Victoria Isachenko, also known as Vikey Mouse, is one of the most recognizable lifestyle bloggers in Odessa. Her Instagram (202 thousand subscribers) is a window into a stylish, family and inspired life: motherhood, travel, fashion, health and activity.
Her image is a modern Ukrainian woman who combines femininity and strength, sincerity and energy. Vikey Mouse inspires trust thanks to her honest presentation, positivity and real lively style - which is why her audience not only reads, but also follows her advice.
Maxim Tarasov (Maximiliano Taras) is a bright Odessa blogger who combines sincerity, humor, and psychological support. His content is a great fit for a young audience. His Instagram has 33 thousand subscribers, TikTok — 127,5 thousand, which together forms an influence on more than 160 thousand users. Maxim publishes lifestyle videos, humorous sketches, and sincere Odessa stories. His content is a kind of emotional therapy for subscribers.
Lyudmila Kovalenko, who has over 59 thousand followers on Instagram, YouTube, Telegram, and TikTok, is a popular lifestyle blogger, author of UGC content for brands, and founder of a handmade toy brand.
Lyudmila has created over 300 videos for Ukrainian and international companies, participates in charitable initiatives, and creates the image of a strong, sincere, and caring woman who lives by family values. Her audience is women aged 25–40, young mothers, and the Ukrainian-speaking diaspora in Europe.
Anastasia Bilych, known under the pseudonym "Squirrel", — a lifestyle blogger and singer. Her total number of followers is 56 people: over 132 thousand on TikTok and over 48 thousand on Instagram.
Anastasia is actively developing her own creative brand on social media, creating a vibrant mix of music, humor, and everyday stories. Her content is characterized by lightness, positivity, and sincerity — these are the qualities that have helped “Bilychka” form a loyal audience on TikTok, where her short videos are successfully “flying” among young people.
Victoria Chudnovets publishes content about family life, favorite locations in Odessa, motivational weight loss stories, and reviews of establishments.
Her stories have become particularly popular, garnering over 3 views daily. Her style is sincerity, comfort, a sense of taste, and practicality, which makes her content relatable to many women.
Ksenia Loginova, known as @xena_axyenna, is a prominent figure in the Odessa influencer scene, an actress, a member of the "League of Laughter", a consultant in blogging and UGC marketing. On Instagram and TikTok, she promotes fashion for curvy women, body positivity, self-acceptance, and highlights the social life of Odessa.
Thanks to the aesthetics and sincerity of her content, Ksenia has a wide audience both in Ukraine and among Russian- and Ukrainian-speaking users in Europe.
Anna Gonchar — XL model and UGC creator who actively promotes body positivity and inclusive fashion. Her Instagram is a mix of personal stories, fashion looks, motivational posts, and reviews of clothing and accessories for curvy women.
Anna collaborates with Ukrainian brands, sets trends for self-acceptance, and broadcasts ideas of confidence and inspiration among influencers beyond traditional beauty standards.
Wellness
The embodiment of the wellness approach to life is rightfully considered to be a woman from Odessa. Yulia Naumenko — a dietitian-nutritionist, founder of a healthy food delivery service, and author of charitable initiatives. After winning the “Weighted and Happy” project, where she lost over 60 kilograms, Yulia dedicated herself to helping others.
Today, her nutrition tips, motivational posts, and student stories are read by over 1 million 25 thousand subscribers (Instagram, TikTok, YouTube, Facebook). Yulia is actively involved in social networks, organizes weight loss marathons and fundraising events for those in need, and her name is associated with reliability, professionalism, and social responsibility.
Alyona Onofriychuk, who has 39 followers, is a famous model, designer, and expert in spiritual practices who has built her own brand of female transformation. She has been in the modeling business since the age of 268, winner of the title "Miss Odesa 14", semi-finalist of "Miss Ukraine", "Mrs. World 1999".
Alyona Onofriychuk is a master of breathing practices, meditation and standing at the SULAV center. Her path to the current level of mastery lay through dozens of transformational experiences in different parts of the world. Today she conducts author's women's retreats, combining the work of a digital psychologist, breathing techniques and personal consultations. Her content is a combination of deep personal experience, aesthetics, psychology and spiritual development.
Image and style
Olena Shtogrina — a professional stylist and image maker with over 15 years of experience, who stood at the origins of fashion education in Odessa. Even when following style was not mainstream, she taught thousands of women how to choose a wardrobe, emphasize their strengths, and feel confident.
Today, Olena actively maintains pages on Instagram and Facebook, where she shares practical style tips, transformations of her clients, and original approaches to creating an image. Her blog is not just a selection of looks, but a real school of taste, professionalism, and inner harmony.
Society
Ekaterina Berendakova, who has 106 followers on Instagram, TikTok, and Telegram, is a blogger and public activist who combines media and human rights work. On her social media, she talks in simple language about citizens' rights, corruption, social problems, and protection mechanisms.
So its audience is primarily conscious citizens who seek to influence their lives and society.
Kateryna Bohachynska, she is Princess of Moldavia, occupies the 18th position in the ranking with 55 subscribers. She combines public activity, literary creativity and digital communication. She actively leads TikTok (025 thousand subscribers) and Instagram, publishing content on social topics with humor and personal frankness. Author of two books, founder of the NGO "Ti Lyudi" and initiator of resonant PR campaigns aimed at transforming urban space.
Media and communications
In this category, we cannot fail to mention Dmitry Spivak — a TV presenter, political commentator, and one of the most recognizable media faces in southern Ukraine. His TikTok (208k), YouTube (239k), Telegram (92k), and Facebook accounts have a combined total of over 542k subscribers.
Dmitro combines classic television presentation with the dynamics of social networks, offering the audience sharp analytical reviews, live broadcasts, video investigations, and live communication with subscribers.
Experts also added to this category Iryna Hryb, journalist and author of the Telegram channel «Irochka will tell", specializing in high-profile investigations and sharp analytics. Her channel has over 36 thousand subscribers, and the content consists of exposures of corruption, political schemes and abuses in Odessa and beyond. She works with insider information, covering the activities of law enforcement agencies and the port industry.
Gastro
Olga Ardakovska — one of the most sincere and warmest food bloggers in Odessa, who lovingly shares recipes, Odessa humor, and homely atmosphere.
Her Instagram account @podomashnemutut has over 64 thousand subscribers, and TikTok has another 11,2 thousand. She has repeatedly been ranked among the most influential food bloggers in the region, and her content is distinguished by its coziness, warmth, and Odessa flavor. Olga actively participates in charitable initiatives, combining gastronomy and social responsibility.
Andriy Dromov — a gastro-influencer, TV presenter, and chef who has amassed over 69 followers on TikTok, Instagram, and Facebook. He is known for his participation in the TV show "Cooking Together" and other projects, where he skillfully combines traditional recipes with original techniques.
Content foundation Dromova consists of culinary life hacks, life stories, recipes, and gastronomic reviews. He enjoys a high level of trust due to his expertise and openness, and the geography of his influence covers not only Ukraine, but also the CIS countries.
Business and entrepreneurship
In this category, experts noted Dmytro Talpu — a new generation Odessa entrepreneur who combines business, blogging (189 thousand subscribers) and active citizenship. He founded an advertising agency Dana and a network of decor studios "Bouquets", and was also one of the first in Odessa to systematically promote residential real estate through Instagram and TikTok.
His blog is about market analytics, urbanism, and lifestyle. Talpa knows how to build trust: subscribers appreciate sincerity, openness, and a desire to change the city for the better.
Also in the category — Christina Grabar, event organizer and beauty expert. Her projects are well-known in Odessa Energy Events, festival BON APPETITE and brand marketing. She is also a top makeup artist and curator of author's master classes.
Christina develops women's entrepreneurship, organizes large-scale events and collaborates with leading Ukrainian brands. Its activities cover southern Ukraine, as well as Ukrainian-speaking and Russian-speaking audiences in Europe.
Anna Sapronova — an entrepreneur from Odessa, specializing in monetizing her personal brand and organizing women's tours and events. On Instagram, where she has over 12,9 thousand followers, Anna shares life hacks on promoting blogs, launching products, and developing an influencer career. Also runs Telegram and TikTok with useful tips and motivational content.
Olena Moroz, known as "Lena Marafet", — influencer with experience in the fashion and event industry, owner Showroom MARAFET and event organizer. She runs an active blog with 50 followers, where she shares her experience in developing a personal brand, psychology, creating Reels, and the secrets of Instagram promotion through a course "INSTATHERAPY"Her content is a mix of practical advice, personal stories, and stylish images that inspire the audience to create their own media brand.
Yulia Yurkul — an Odesa-based entrepreneur and lifestyle influencer who shares stories about women's business, branding, and inspiring initiatives through her Instagram page. Her content is followed by 14,4 thousand followers, including women striving for a balance between career and personal development. Julia — founder of institutions Grace and co-owner of a grooming salon La'pki Big.
Beauty & Care
Alona Antonova — international makeup artist, influencer and brand founder ANTONOVA BEAUTY COSMETICS, who was able to turn a personal drama into a success story, followed by 80 thousand subscribers.
After the outbreak of full-scale war, she moved to Cannes and began working with clients at international events, including the Cannes Film Festival. Alona runs a beauty blog, shares professional looks, stories of female strength, and inspires her followers to develop despite any circumstances.
Adelina Reznichuk — a beauty coach, colorist, makeup artist, and motivational speaker who combines professional activities with an active civic position. On her Instagram and TikTok accounts, which are followed by 27 subscribers, Adelina shares self-care tips, success stories, provides training for beginners, and inspires her audience to believe in themselves. Her blog has a high level of trust and significant influence in the beauty industry.
Rise
Lyubov Vityaganets — travel expert, business coach and cruise lifestyle ambassador. Her activities are followed by over 14,9 thousand subscribers. She successfully combines her love of travel with training in online entrepreneurship, being the top leader of the club InCruises and author of training programs on developing online profitability.
Theaters and classical culture
Boris Barskyi — People's Artist of Ukraine, actor, director and theater director "Masks", who has over 200 followers on Facebook, Telegram, and Instagram. He is one of the most famous cultural figures in Odessa.
In addition to acting, Barsky — poet, author of five plays and seven poetry collections, including "Lyrism", "Balm for the Brain" and the children's book "Ponarosku".
Boris combines academic training with folk love. His mustache, which he has not shaved since the age of 16, has become a recognizable feature, and his poetic and musical performances have become an integral part of Odessa's cultural life.
Rating "TOP-30 Influential Influencers of Odessa - 2025" — it's not just statistics and names. It's a slice of time, voices and faces of Odessa. A reflection of what the city lives by, what worries it, what makes it happy, what it is proud of.
And already 19 Worm 2025 Rock These voices and faces will gather on one stage as part of the main influencer event of the summer — White Influence Night – Odessa 2025This evening will be a unique platform for acquaintances, collaborations, and new partnerships between bloggers, business, media, and civil society.
"Such events are important not only for the media sphere, but also for business, culture, and society in general. This is a unique platform where it becomes clear who really has influence, who is listened to, and who is trusted. Such meetings bring people together and create new meanings and partnerships," says Nelya Shpileva, a representative of the Organizing Committee and an expert at the International Expert Club.
The event will take place at Park Residence (85 French Boulevard) from 18:00 PM to 23:00 PM and will bring together over 250 guests — the most influential representatives of the digital environment, cultural elite, local business, and social initiatives.
